In the rapidly evolving landscape of flows and lead generation, understanding user behavior is key to success. In this academy article, we delve into the significance of analytics and tracking within Heyflow, and explore how it provides valuable insights into user behavior.
Analytics
Once your flow receives visits and responses, Heyflow's native analytics tool as well as third-party Analytics tools provide invaluable data information. From the number of page views, submissions to the duration users spend on each step, these insights offer a detailed understanding of user journeys.
Analytics enable real-time monitoring of conversion rates. By identifying bottlenecks and analyzing drop-off points, especially by using our native analytics dashboard, you can swiftly implement strategies to enhance user engagement and increase conversion rates.
💡 Tip: The optimization of your flows is closely linked to what we call “best practices”. Hence, we highly recommend checking out this article, which explains in detail what best practices should be followed in order to be successful in your lead generation endeavors.
Heyflow offers a variety of analytics tools that empower companies to understand and analyze user interactions in their flows. However, Heyflow also offers its own native analytics dashboard.
Heyflow's Integrated Dashboard
Start with our Analytics Dashboard! This dashboard provides a comprehensive view over your conversions rate, time to completion, what device the leads are using and, most importantly, where they are dropping off. The latter gives you crucial insights into the user behavior and empowers you to improve the screens in question to optimize the performance of your flow.
🔎 Check out this help article to learn more about Heyflow’s Analytics Dashboard.
Third-Party Integrations
Apart from our integrated dashboard, Heyflow offers a variety of analytics integrations that empower companies to understand and analyze user interactions in their flows:
Google Tag Manager (GTM)
Integrate Heyflow effortlessly with Google Tag Manager, a centralized tag management system enabling you to add your tags and triggers, modify them, remove them, all in one place without having to use code.
Google Analytics 4 (GA4)
For advanced analytics and in-depth insights, Heyflow integrates seamlessly with Google Analytics 4. This integration ensures that users can harness the full power of the number one tracking tool to understand user behavior and make informed decisions.
Matomo
Heyflow also supports the integration with Matomo. This allows businesses to have full control over their analytics data while being 100% GDPR-compliant, thus serving as an interesting alternative to GA4.
Tracking
Before looking into the intricacies of tracking within Heyflow, it's crucial to understand why it matters. Tracking user interactions not only provides a granular view of how users engage with your heyflow, but also offers actionable data to enhance the overall user experience, increase conversions and decrease drop-offs.
Social Media Tracking and Pixels
Heyflow offers a diverse array of integrations, allowing users to seamlessly connect with various tracking tools in the social media sphere. Indeed, when launching your first campaign on Meta, TikTok or LinkedIn, tracking the user behavior in your flows and “feeding” that information to the social media platform in question is a no-brainer. The pixel will track the conversions, gather information about the leads and retarget an audience that is more likely to result in a conversion; in other words, the pixel becomes more “intelligent”.
The following integrations enhance your flows’ capabilities, providing you with a comprehensive toolkit to gather and analyze data effectively and track user behavior. Here are some key integrations available in Heyflow:
Meta Pixel and Conversions API
Connect Heyflow with Meta Pixel and Conversions API to track user interactions and measure the effectiveness of your Facebook campaigns. This integration is vital for businesses looking to optimize their social media strategies.
TikTok Pixel
For those leveraging TikTok as part of their marketing strategy, Heyflow supports TikTok Pixel integration. Gain valuable insights into user engagement originating from TikTok and refine your lows accordingly.
LinkedIn Pixel
Integrate Heyflow with LinkedIn Pixel to track user interactions and measure the performance of your LinkedIn advertising efforts. This integration facilitates data-driven decision-making for businesses active on the professional networking platform.
Other tracking tools
Voluum
Enhance your tracking capabilities by integrating Heyflow with Voluum. This new integration is valuable for businesses engaged in performance marketing, providing detailed insights into campaign performance and user behavior.
TrustedForm
Maintain compliance and ensure the authenticity of leads by integrating Heyflow with TrustedForm. This integration allows users to capture and verify lead data accurately, fostering trust and transparency in the lead generation process.
UTM Parameters
Enhancing tracking capabilities, Heyflow allows users to leverage UTM parameters. This feature facilitates precise tracking of traffic sources, enabling marketers to discern the effectiveness of different campaigns or channels.
UTM parameters are short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.
The 5 standard UTM parameters are:
utm_source (e.g., Facebook, Google, etc.)
utm_medium (paid traffic, acquisition, social, etc.)
utm_campaign (name of your campaign)
utm_term (term that the leads for looking for before they clicked on your link)
utm_content (name the content you’re showing)
🔎 UTM parameters are anything that follows the question mark (?) in your URL:
www.yourdomain.com?utm_source=facebook&utm_medium=paid_social
In your heyflow, the UTM parameters automatically land in your native responses tab. You can try it out by simply adding them manually to the URL of your flow.
🔎 If you want to find out more about parameters and how to pass them to third-party tools, please check out this help article.
A/B Testing
A/B testing is a cornerstone of data-driven decision-making. Heyflow simplifies the A/B testing process with our native A/B testing feature in-app. It allows you to create a variant of your flow and experiment with different blocks and layouts to identify the most effective flow to optimize conversion rates.
🔎 Click here to learn more about our A/B test feature.
First off, let’s start with some general recommendations, to make sure your A/B test is a success and the results are statistically significant. Here are some general recommendations:
Let your A/B Test run for approximately 2 weeks
Don’t test a gazillion different things at the same time
Don’t draw conclusions too soon
When it comes to the obvious question, “What shall I actually test in my A/B Test?”: Here are some ideas for your inspiration:
Landing page vs. Starting with a question right away
Image or heading on start screen
Benefits communicated on start screen
Number and order of questions
Length of copy
Format of contact form
🔎 These are some initial ideas to get you started. For an in-depth explanation, we highly recommend you check out this blog article, which has you covered.
The iterative nature of Heyflow's A/B testing empowers businesses to adopt continuous improvement strategies. By regularly testing and refining clickflows based on user behavior, companies can stay ahead in the dynamic digital landscape. Furthermore, continuous and regular analysis of the analytics data is crucial in order to stay on top of your game, and take action in case a significant drop in conversion, or on a specific screen, is observed.
Additionally, trends in the lead generation industry are subject to change. It is crucial to stay flexible and vigilant when implementing adjustments in response to shifts in the environment.
Conclusion
In conclusion, Heyflow's robust analytics and tracking features play a pivotal role in analyzing user behavior. From initial interaction to conversion, the insights gained empower businesses to make informed decisions, optimize user journeys, increase conversion rates and stay agile in a competitive online environment.
Embrace the power of Heyflow's analytics and tracking to unlock the full potential of your flows and drive unparalleled success in lead generation!
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