Get valuable insights on your respondents’ behavior through the built-in analytics tab. Learn in which parts of your flow they drop off. Analyze your visitors by device, or the conversion rate development over time.
Use the daytime heat maps to understand at what times your respondents interact with your flow. All the data you need to optimize your flow effectively inside of Heyflow — no additional setup or integration needed!
General data overview
Before analyzing your data, you can use the calendar located on the top left-hand corner of the dashboard to set the time period, viewable to the exact day or initiating one of our presets (7, 14 or 28 days). The data adjusts dynamically depending on the time period you have set.
Heyflow not only provides a comprehensive overview of visits, responses, and average response time but also offers detailed insights into visits categorized by various options, such as devices and time of day.
💡 Time to Complete is only looking at visitors who successfully submitted a response.
Visits by device
When tracking visits from different devices, you can make specific observations for your flow design. For example, if a large number of your customers visit the flow using their mobile device, it makes sense to optimize the flow for this view.
Visits by time of day (heatmap)
In addition to the listing by device, you can also use Heyflow to identify specific times of day in a heatmap when your target group is most active. This gives you an advantage to place specific ads on the flow and get the most out of your ad spend.
Overview of the screens
On the lower part of the dashboard, you will find an overview of all the screens in your flow as well as the visits and exits, including the drop-off rate per screen.
There are a few points to consider regarding the overview of screens in our Analytics dashboard.
💡 Tip: You can name the screens in your Heyflow to make it easier to assign them. You can do this in the build overview of your Heyflow.
What counts as a visit?
A visit is the "viewing" (or "loading") of the flow and a reload of the page. In addition, there may be "lateral entrants", i.e. some returning visitors (who have not emptied their cache) could use a URL that contains the page name of screen 3, for example. In this case, this visitor has skipped the first two pages of the flow, resulting in variable numbers in the dashboard.
❗ Important: In an embedded flow, visits are counted based on the embed being in the viewport (e.g. visible in your browser window) of a visiting user. If the embed is the first thing on your page that means every visitor, if it's like at the bottom, likely not everyone. In a popup, visits are only counted as soon as it's opened.
What counts as an exit?
An exit is when you leave the page by entering a different URL or simply closing the window.
❗ Important: An exit also occurs when the page is reloaded and when redirecting to a URL in the same tab.
Another factor to consider involves users who navigate backward within the flow, not just through a dedicated back button, but by utilizing the browser's native back function. Every instance of users clicking back and forth through browser navigation creates new "visits" and "exits" each time.
A/B Tests in the analytics dashboard
A/B testing is a powerful tool for optimizing your flow’s performance, and Heyflow equips you with all the analytics you need to make data-driven decisions.
Whether you’re running an active test or reviewing past results, the Analytics Dashboard provides real-time insights and comprehensive historical data to help you refine your user experience.
Frequently asked questions (FAQ)
How is the conversion rate calculated?
The conversion rate is a dynamic value that is always updated with the set time period. It describes the ratio of visitors to responses.
My drop-off rate is high - what can I do?
There are usually pages on each flow with significantly higher exit rates than the other pages. Examples of this are the first page and the contact page of your flow. These pages usually always have higher drop-off rates, and it doesn't immediately mean that something is wrong with the flow.
💡 Tip: You can use our best practices to optimize your flow performance and talk to your support team about this.
Can I clear the analytics data?
Yes, you can clear the analytics data at the top right. This can help at the start of a campaign so that data from testing your flow is no longer displayed. When you reset the data, all information that has been collected will be permanently deleted.
Why do I see more responses in my dashboard than in my responses tab?
Even deleted responses are tracked in your Analytics dashboard, as we do not collect data based on sessions, but only on events.