In the world of digital marketing and lead generation, the importance of understanding the performance of your campaigns cannot be overstated. Every click, every view and every submit matters.
That's where Google Ads comes into play as an invaluable tool for Heyflow users. By leveraging this powerful advertising platform and integrating it with Heyflow, you can take your lead generation strategies to new heights while gaining insights into the performance of your flow.
This article will explore the significance of Google Ads and how its integration with Heyflow can help you effectively track conversions, optimize your advertising campaigns, and achieve better results for your business.
In order to connect your flows with Google Ads, we recommend you use our native Google Tag Manager (GTM) integration and import our container (including ready-made triggers) along the way.
Setup
Connect Google Tag Manager
First of all, you should insert your GTM container ID into our native GTM integration, click on “connect” and republish your flow. Furthermore, we also highly recommend to download the base container by clicking on the link inside the integration and import it to your GTM.
💡 To learn more about how to set up GTM from scratch, check out this article.
Once the GTM integration is activated in Heyflow and the container imported, you’ll notice that all the ready-made tags and triggers related to Heyflow are set. Please note that, in this scenario, the GA4 tags, contrarily to the triggers, don’t really matter since we want to send our conversion into Google Ads.
Create a Google Ads Conversion Tracking Tag
Create a new Tag
To create a Google Ads Conversion Tracking Tag, click on the New button on the top right of the Tags section and choose Tag Configuration:
Here, you should now choose Google Ads and click on Google Ads Conversion Tracking:
Retrieve Your Conversion ID and Label
Once the Google Ads conversion tracking tag is imported, we need two distinct elements: The Conversion ID as well as the Conversion Label.
To retrieve the ID and the label, you’ll have to head over to your Google Ads account and create your conversion. To create a conversion from scratch, click on the plus sign on the top left of your Google Ads dashboard and choose Conversion.
Next, click on Website...
…and insert the URL of your flow (or the URL of your embed). Now click on Scan:Add a Conversion Action Manually
Next, you should click right away on Add a conversion action manually. You don’t need to add a page load, though.
Now, you should set up the actual conversion with its action, name and value. Typically, for lead generation purposes, you would select Submit lead form and set the value as well as the count to One. Background: in most lead generation cases, in contrast to e-commerce, each lead should have the same value and should not submit more than once.
Save and Retrieve Conversion Details
Click on Save and continue, whereupon you will land on the following screen which allows you to retrieve the ID as well as the label. One way of retrieving this information is by clicking on the Google Tag Manager tab on the right. Copy the conversion ID and conversion label, and click on Done. Congratulations, you have just set up your conversion action in Google Ads!
Finalize your GTM Setup
Paste the ID and Label into GTM
Head back to GTM, and paste the relevant ID and label into your Google Ads conversion tracking tag.
Link the Tag to a Trigger
Next, we’ll have to link the tag to a trigger. To do so, scroll down and click on the Triggering section…
…which will lead you to the list of ready-made Heyflow triggers that you can choose from for your conversion event.
Now, in most cases, one would optimize on the Submit button, in which case you should choose the Heyflow - Submit trigger. However, it could be entirely possible that you wish to optimize on a different event in your flow, i.e. a certain button click, a screen view, or a specific multiple choice option. This can all be done by modifying the triggers accordingly and linking them to the tag in question.
Publish the New Version in GTM
In the end, don’t forget to click on Submit in the top right corner in GTM in order for the new version to be published.
Test your tags
Well done! Your Google Ads conversion tracking tag has been successfully set up in GTM. This means that each time a lead clicks on the Submit button (Trigger), the Google Ads conversion tracking tag (Tag) fires into your Google Ads account and counts a conversion.
For further proof, you are welcome to preview the tags in the tag assistant and test out whether the tags indeed fire as expected. For additional information, please check out this help article about Google Tag Manager in general.