A/B testing is a powerful tool for optimizing your flow’s performance, and Heyflow equips you with all the analytics you need to make data-driven decisions.
Whether you’re running an active test or reviewing past results, the Analytics Dashboard provides real-time insights and comprehensive historical data to help you refine your user experience.
🔎 If you want to learn more about Heyflow’s Analytics Dashboard, click here.
Analytics Overview
When running an A/B test, you can monitor its performance in real time through Heyflow’s Analytics Dashboard. This tool provides key insights, including:
Conversion Rate: Measure how effectively your flow turns visitors into leads.
Drop-off Rates: Identify where users are exiting and uncover opportunities for improvement on every screen.
Time to Complete: Understand how quickly users interact with your flow to assess their engagement levels.
By leveraging this data, you can track the progress of your A/B test, make informed decisions, and confidently determine which is the best-performing variant.
🔎 If you want to learn more about calculating the winner after running an A/B test, click here.
Previous A/B test data
Reviewing results from past tests is easier than ever with Heyflow’s enhanced Analytics Dashboard. By analyzing previous A/B tests, you can identify trends, learn from past successes (or challenges), and refine your strategy for future experiments.
Use the A/B test picker to quickly access the detailed results view for any test.
Additionally, previous A/B tests are now displayed on the analytics timeline. Key details, such as the conversion rates for test variants, are highlighted directly on the timeline.
Clicking on the graph will open the detailed results view, allowing for deeper insights into your tests.
💡Do you need inspiration for what to test next? Check out our Best Practices.